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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: The personalisation revolution

The personalisation revolution

BBC Radio 4 - The Bottom Line, The personalisation revolution

Technology has made personalisation of goods and services easy. How far can it go?

Technology has made it easy to personalise many goods and services. What does the personalisation revolution mean?

Technological advances have made it easier for businesses to offer us more personalised goods and services, from customised cars to clothes that fit better and pioneering cell and gene therapies to target serious illnesses. How far can this personalisation revolution go? 

GUESTS

Darrin Disley, Chief Executive of cell therapy company, Mogrify
Georgina Silvester, Chief Operating Officer (designate), Handelsbanken UK
Karl Howkins, Managing Director, Citroen UK
Kate Ancketill, Chief Executive of GDR Creative Intelligence

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