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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: Magazines

Magazines

BBC Radio 4 - The Bottom Line, Magazines

Why do printed magazines endure in an era of declining advertising revenue and sales?

Why do printed magazines endure in an era of declining advertising revenue and sales? Evan Davis and guests discuss.

There are more than two-and-a-half thousand consumer and business magazine titles on sale in the UK.  What is the appeal of magazines and how does the business endure in spite of falling advertising revenues and declining circulation figures? 

GUESTS

Wolfgang Blau, President, Conde Nast International

Terri White, Editor-in-Chief, Empire Magazine

Rebecca McGrath, Senior Analyst, Media,  Mintel

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