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BBC Radio 4 - Branding Genius

Who owns Shakespeare? Graphic designer Teresa Monachino goes in search of Brand Bard.

Who owns Shakespeare? The tourist industry? The English? The world? Branding and graphic designer Teresa Monachino goes in search of the contradictions in Brand Bard.

Who owns Shakespeare? The English? The tourist industry? The world? 

Branding and Graphic Designer Teresa Monachino goes in search of the 21st century phenomenon that is William Shakespeare and uncovers his contradictory brand values, with the help of a distinguished cast:

Rev Dr Paul Edmondson from the Shakespeare Birthplace Trust,
Nick Eagleton and Katherina Tudball from SuperUnion
Greg Doran, Artistic Director of the Royal Shakespeare Company
Vikki Heywood, Outgoing Chairman of the Royal Society of the Arts
Chino Odimba, Writer 
Professor Michael Dobson, The Shakespeare Institute
Duncan Lees, Warwick University
Michael Pennington, Actor, Director, Writer and Founder of the English Shakespeare Company
Alicia Maksimova, Filmmaker
Wind up Will

Producer: Ellie Richold.

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