BBC World Service West and Central Africa Schedule

BBC World Service West and Central Africa

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Boston Calling

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How the world looks through American eyes, and the myriad and unexpected ways that the world influences the United States.

Boston Calling: The Influencer Edition

The Influencer Edition

02/02/2019 GMT

BBC World Service - Boston Calling, The Influencer Edition

Influencers used to be able to disguise their #ads, now it won’t be as easy

Influencers used to be able to disguise their #ads, now it won’t be as easy.

Your social media timelines are filled with influencers; people with huge numbers of fans and followers who are sometimes paid to promote products. Influencers haven’t always been transparent about paid content but new guidelines could change that.  

Also, plogging, the fitness trend that’s making streets cleaner all over the world; Durian, the fruit that’s all the rage in South-East Asia but to Westerners smells like old socks; Plus, Lucas Hixson the man who saves dogs from danger zones; and from the beaches of Southern California the story of a Senegalese Olympic hopeful and her trainer.  

(Logos of the Snapchat, Facebook, Twitter, Messenger, Instagram and LinkedIn applications are displayed on the screen of an Apple iPhone. Credit: Chesnot/Getty Images)

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