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Trending: Lessons from an Instagram Star’s Failed Tour

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Lessons from an Instagram Star’s Failed Tour

25/01/2019 GMT

BBC World Service - Trending, Lessons from an Instagram Star’s Failed Tour

How a viral thread caused big problems for Instagram influencer Caroline Calloway

Caroline Calloway built a huge audience on Instagram by posting fairy tale pictures of life as a university student in England, mixing romance and adventure with a dash of personal revelation and grit. But she recently found herself on the receiving end of a wave of abuse after she cancelled a tour of “creativity workshops”. It’s prompted a discussion about influencers – social media stars who have a lot of cultural clout and can often make a lot of money. But what happens when they let down their fans?

Reporter: Anisa Subedar
Presenter: Mike Wendling

(Photo: Caroline Calloway. Credit: Instagram/Caroline Calloway)

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