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BBC Radio 4 FM

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

BBC Radio 4

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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

BBC Radio 4 LW

The Bottom Line: The Experience Economy

The Experience Economy

BBC Radio 4 - The Bottom Line, The Experience Economy

Would we rather splash out on creating memories than buy material stuff?

Would we rather now splash out on creating memories than buy material stuff? What does the growth of the experience economy mean for business?

There is some evidence to suggest we are falling out of love with buying material things.  Instead, we want to splash out creating memories that last a lifetime.  What does the growth of what's known as the experience economy mean for businesses?  Evan Davis and guests discuss.  

Guests

Tristram Mayhew, Group Chairman, Go Ape!
Myf Ryan, Chief marketing officer Europe, Unibail-Rodamco-Westfield
Nick Johnson, Founder and co-Director, Market Operations

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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The Bottom Line

The Experience Economy

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