She may not know much about Wales, but tourism agency CEO Elaine has just discovered that Merlin is Welsh - possibly - and conjures up a magical new marketing mix. Meanwhile in Aberystwyth, the team embrace their inner dragon, rural outreach worker Marshall meets a tour guide who is serious about the mysterious, and Nez assesses the power of passive aggression in digital communications. With a guest appearance from Goldie Lookin' Chain. Show less