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You and Yours: Pet-Tecture, Remploy, ASMR Ads

Pet-Tecture, Remploy, ASMR Ads

BBC Radio 4 - You and Yours, Pet-Tecture, Remploy, ASMR Ads

Modern home design for pets, plus Remploy five years after the final factories closed down

How Remploy has turned around its fortunes, five years after closing its factories. Plus the architects transforming our pets' living spaces into modern design.

Five years ago, the last few Remploy factories closed up shop. It was a controversial move, and around 2,300 people lost their jobs. But since then the company says it has succeeded in finding work for 150,000 disabled people. We take a look at what Remploy is now doing, and how its American owner, Maximus, has turned around its fortunes. 

Advertisers normally known for shouting about their products are changing tack and are now whispering about the wonders of the things they sell. Companies including Ikea, Renault and Carphone Warehouse have been releasing marketing videos using brain-tingling techniques to trigger an Autonomous Sensory Meridian Response, or ASMR. We'll hear how the soft sounds and gentle repetitive movements trigger the response, and why advertisers hope they might trigger people who enjoy them to go on to buy their products. 

Plus Pet-Tecture - or architecture for pets. Modern living has never been more stylish for our furry friends.  

Presented by Winifred Robinson
Produced by Natalie Donovan

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