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Business Daily: Handling Divas

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Handling Divas

25/09/2018 GMT

BBC World Service - Business Daily, Handling Divas

How do agents and talent managers cope when their artists/celebs go off-script?

CEOs and top artists are role models to many. But behind the tough, powerful exteriors they can be as vulnerable as anyone else. Who is keeping them in line? Ed Butler talks to Joyce DiDonato, one of the world's top sopranos, and her manager Joel Thomas of agency Askonas Holt, about the importance of a strong relationship between artist and management.  

Also, Marc Effron of The Talent Strategy Group talks about how to manage a CEO like Elon Musk, who seems intent on damaging his own corporate image. And Kathryn Frazier a life coach based in Los Angeles gives an insight into dealing with artists who are running a career while living a rock star lifestyle.

(Photo: Joyce DiDonato performs an aria at Carnegie Hall in 2016. Credit: Hiroyuki Ito/Getty Images)

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