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In Business: Failures, Flops and Flaws

Factual

Failures, Flops and Flaws

30/08/2018

BBC Radio 4 - In Business, Failures, Flops and Flaws

Ruth Alexander visits the Museum of Failure in Sweden to learn the secrets of success.

Ruth Alexander visits the Museum of Failure in Sweden to learn the secrets of success. What can we learn from commercial mistakes and is failure always a part of success?

Thousands of new consumer products are launched every year, and many end in failure.
These flops are rarely discussed, and quickly forgotten.
The Museum of Failure in Sweden is taking a different approach, showcasing some of the world's most flawed products and services.
Ruth Alexander talks to curator Samuel West, and some of the product designers, about what we can learn from commercial mistakes.

Producer: John Murphy.

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