Original version

BBC World Service South Asia

Business Daily

Factual: Money

The daily drama of money and work from the BBC.

BBC World Service Australasia

BBC World Service East and Southern Africa Schedule

BBC World Service East and Southern Africa

BBC World Service Online

BBC World Service schedule for American satellite radio and the Caribbean

BBC World Service Americas and the Caribbean

BBC World Service

BBC World Service Europe and the Middle East

BBC World Service West and Central Africa Schedule

BBC World Service West and Central Africa

BBC World Service East Asia

Business Daily: What Can We Do About Fake Reviews?

Bulletins

What Can we do About Fake Reviews

19/06/2018 GMT

What Can We Do About Fake Reviews?

BBC World Service - Business Daily, What Can We Do About Fake Reviews?

As online shopping grows, reviews gain more and more importance. Including false ones.

If you have ever bought something in an online shop or been to a restaurant, chances are you’ve read a review for it, apparently written by a customer. 
And chances are you’ve also spotted more than a few suspicions ones, which stand out for their unqualified and lavish praise while being unusually free of personal details, or perhaps because they appear as a diatribe of awfulness designed to put you off forever. Who wrote those?
In fact, there's a whole industry surrounding fake reviews - and it matters because more and more of us are buying things online and relying on other people's online advice to make the right choice.
Freelance journalist Oobah Butler talks to us about his entire fake restaurant in London, James Kay, at review site Tripadvisor, tells us how they try to weed out inventions such as Oobah’s and brand reputation consultant Simon Wadsworth lays on tips for consumers and businesses.

(Picture: Customer review rating. Credit: Getty)

Accessibility links

Programme Index

Business Daily

What Can We Do About Fake Reviews?

Genres

Formats

Brand

BBC World Service South Asia

About BBC World Service