Michael Rosen and Laura Wright look at the history behind and witty wordplay used in shop names, with guest Greg Rowland of the Semiotic Alliance, which invents names for products. Show more
Discover 11,128,835 listings and 279,799 playable programmes from the BBC
Michael Rosen and Laura Wright look at the history behind and witty wordplay used in shop names, with guest Greg Rowland of the Semiotic Alliance, which invents names for products. Show more