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BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

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Word of Mouth

Factual: Arts, Culture & the Media

Series exploring the world of words and the ways in which we use them

BBC Radio 4 LW

Word of Mouth: Not My Type

17/04/2018

Not My Type

BBC Radio 4 - Word of Mouth, Not My Type

How do fonts change the meaning of a message? Michael Rosen is joined by Sarah Hyndman.

How do fonts change the meaning of a message? Michael Rosen is joined by Sarah Hyndman to discuss the psychology of typefaces.

How do fonts change the meaning of a message? What was Comic Sans invented for? Why was Obama's first election campaign so typographically bold? And which font would make you buy one chocolate bar over another? 

Michael Rosen is joined by graphic designer, author and the font of all knowledge when it comes to fonts, Sarah Hyndman, to discuss the psychology of typefaces. 

Sarah is the author of 3 books, including 'Why Fonts Matter' and 'How to Draw Type and Influence people'. She is also the founder of the Type Tasting studio, which aims to change the way we think and talk about typography through interactive and sensory experiences.

Producer Rebecca Ripley.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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