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The Slogan Warrior

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30/08/2017

BBC Radio 4 - The Slogan Warrior

Comedian Isy Suttie tackles a selection of platitudes for everyday living.

Comedian Isy Suttie tackles a selection of platitudes for everyday living and challenges herself and friends to follow their advice.

The comedian Isy Suttie tackles a selection of platitudes for everyday living and challenges herself and friends to follow their advice. 

Life slogans are presented to us on a wide variety of topics affecting our lives; destiny, love, friendship and more. Suttie is aware of numerous examples of people who casually offer these mottos on a regular basis, as though to 'live each day as if it is your last' is the easiest thing to do. 

Whether on social media, fridge magnets, plaques in shops or even tattooed on a body, life-changing slogans invite Suttie to 'Live in the Moment', 'Start every day in a happy way' and inform her 'Every Day you wait is another day you won't get back'. 

As Suttie tests her enthusiasm to 'Keep smiling' and 'Do small things with great love' she conducts an experiment that invites two of her friends to live by the words of a slogan and monitors the results. 

Throughout the programme she attempts to discover whether these sayings offer real value to everyday living or just simply brighten up a kitchen wall or a dull social media page. 

With contributions from academic Toby Litt and marketing aficionado Branwell Johnson 

Producer: Stephen Garner.

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