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In Search of Ourselves: A History of Psychology and the Mind

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Factual: Health & Wellbeing

Factual: History

Martin Sixsmith examines what makes us think, feel and act the way we do.

Martin Sixsmith presents a history of psychology and seeks to understand what makes us think, feel and act the way we do.

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In Search of Ourselves: A History of Psychology and the Mind: Power and Persuasion

20/05/2014

Power and Persuasion

BBC Radio 4 Extra - In Search of Ourselves: A History of Psychology and the Mind, Power and Persuasion

Martin Sixsmith looks at how psychology is used in shaping our behaviour.

Martin Sixsmith investigates how psychology is used in shaping our behaviour and desires through advertising, information campaigns and propaganda. From May 2014.

Martin Sixsmith looks at how psychology is used in shaping our behaviour and desires through advertising, information campaigns and propaganda.

He talks to Professor David Welch about the history of propaganda, particularly in war and times of social change, and examines the impact of advertising and the retail environment on our choices with the help of consumer behaviourist Nancy Puccinelli from Oxford University's Said Business School - and uncovers some surprising influences.

Produced by Sara Parker
A Falling Tree production for BBC Radio 4.

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In Search of Ourselves: A History of Psychology and the Mind

Power and Persuasion

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