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BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

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Thinking Allowed: The New Economy

06/12/2017

The New Economy

BBC Radio 4 - Thinking Allowed, The New Economy

Finding work in the new economy and the death of homo economicus.

Laurie Taylor explores personal branding in the quest for work. He also asks if our old notion of homo economicus is past its sell-by date.

The New Economy: How people turn themselves into 'brands' in the quest for work. Laurie Taylor talks to Ilana Gershon, Associate Professor of Anthropology at Indiana University, and author of a new study exploring the way that people do (and don't) find work by re-defining themselves as unique business enterprises. Also, the death of homo economicus. Peter Fleming, Professor of Business and Society at Cass Business School, argues that the creation of a fake persona - the rational, self interested economic 'man' - originated by classical economists such as Adam Smith, no longer serves any purpose in the contemporary world.
Producer: Jayne Egerton.

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