Sarah Montague talks to musician Gene Simmons, frontman of the rock band Kiss, who realised he could make more money from marketing the Kiss brand than from selling records. Show more
Discover 11,128,835 listings and 280,043 playable programmes from the BBC
Sarah Montague talks to musician Gene Simmons, frontman of the rock band Kiss, who realised he could make more money from marketing the Kiss brand than from selling records. Show more