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Shaun Ley

Richard Thaler

HARDtalk: Richard Thaler - Behavioural economist

09/10/2012

Richard Thaler - Behavioural economist

BBC News Channel - HARDtalk, Richard Thaler - Behavioural economist

Shaun Ley speaks to behavioural economist Richard Thaler.

Shaun Ley speaks to behavioural economist Richard Thaler about 'nudge' theory. If you live in Britain, you may unwittingly already be part of a nudge experiment.

Richard Thaler has been awarded the 2017 Nobel Prize for Economics. HARDtalk takes another look at its 2012 interview with the behavioural economist as part of its anniversary season. 

Stop smoking, eat less, exercise more, pay your taxes on time. So many things governments want us to do; so hard to get us to do them. HARDtalk's Shaun Ley speaks to behavioural economist Richard Thaler who thinks he has the answer. It's called 'nudge' theory, but it's not just an academic idea. Prime minister David Cameron was so impressed that he set up a whole 'nudge unit' in the heart of his government. If you live in Britain, you may unwittingly already be part of a nudge experiment. So is the nudge guru teaching those in power how to encourage us to live better; or helping politicians to control us?

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