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The Media Show: Test Match Special and Josh Krichefski of MediaCom UK

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16/08/2017

Test Match Special and Josh Krichefski of MediaCom UK

BBC Radio 4 - The Media Show, Test Match Special and Josh Krichefski of MediaCom UK

Amol Rajan goes behind the scenes at Test Match Special.

Amol Rajan goes behind the scenes at Test Match Special. Also in the programme, Josh Krichefski CEO of the UK's leading media agency MediaCom.

If you're a company or a brand who wants to reach millions of people, you can go to the likes of Google and Facebook and they'll do it for you. So what's the point of a media agency these days? For decades, big brands have been paying these firms huge sums to place them in all the right places. Josh Krichefski is CEO of the UK's largest, MediaCom, with clients such as Sky, DFS, and Tesco.

As Test Match Special celebrates 60 years on air, The Media Show goes behind the scenes at one of the world's longest running radio programmes. Amol meets TMS producer Adam Mountford, engineer Mike Page, and a host of much-loved voices.

Presenter: Amol Rajan
Producer: Richard Hooper.

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