BBC World Service Europe and the Middle East

Business Daily

Factual: Money

The daily drama of money and work from the BBC.

Business Daily: The Gender Agenda

Bulletins

13/06/2017 GMT

The Gender Agenda

BBC World Service - Business Daily, The Gender Agenda

How gender fluidity is making a mark on the world of marketing and the toy industry

Pink is for girls and blue is for boys. Or is it? Manuela Saragosa explores the impact a more gender fluid world is having on business.

Jamie Gutfreund, head of marketing at Wunderman, tells us why Generation Z are moving away from a binary view of gender and how big brands are adapting accordingly.

Mother of two boys Kristen Johnson, was dismayed when she couldn't find a male doll for her children to play with so she set up a company to fill the gap in the market. She tells us her story and why a simple child's toy proved so controversial. 

Also on the programme, Maddy Savage visits a gender neutral school in Sweden.

(Picture: Baby boy and baby girl, Credit: Getty Images)

BBC World Service

BBC World Service South Asia

BBC World Service West and Central Africa Schedule

BBC World Service West and Central Africa

BBC World Service Online

BBC World Service schedule for American satellite radio and the Caribbean

BBC World Service Americas and the Caribbean

BBC World Service Australasia

BBC World Service East and Southern Africa Schedule

Accessibility links

Programme Index

Business Daily

The Gender Agenda

Genres

Formats

Brand

BBC World Service Europe and the Middle East

About BBC World Service