BBC World Service West and Central Africa Schedule

BBC World Service West and Central Africa

Global Business

Factual: Money

Insights into the business world from the BBC.

Global Business: Keeping Up with the Burgers

Keeping Up with the Burgers

12/05/2017 GMT

BBC World Service - Global Business, Keeping Up with the Burgers

Matthew Gwyther looks at how McDonalds in the UK is trying to present a new image

Matthew Gwyther, editor of Management Today, looks at how McDonalds in the UK is trying to present a new image to customers while maintaining its dominance of the burger market.

McDonalds has long dominated the burger market and continues to do so in the UK. But the US owned, giant fast food chain is in the midst of a make-over. Posher burger chains are springing up everywhere and McDonalds is now offering table service and new-look restaurants. Matthew Gwyther, Editor of Management Today, asks how and why McDonalds feels the need to present a new image to its customers and whether it will work in today's health conscious society.

Producer: Caroline Bayley

(Image: Burgers on a conveyor belt. Credit: BBC)

BBC World Service

BBC World Service Online

BBC World Service schedule for American satellite radio and the Caribbean

BBC World Service Americas and the Caribbean

BBC World Service Australasia

BBC World Service East and Southern Africa Schedule

Accessibility links

Programme Index

Global Business

Keeping Up with the Burgers

Genres

Brand

BBC World Service West and Central Africa

About BBC World Service