Programme Index

Discover 11,128,835 listings and 281,699 playable programmes from the BBC

Marketing: Hacking the Unconscious

Series 1

The Power of Shame

Duration: 14 minutes

on BBC Radio 4 FM

Available for over a year

Advertising guru Rory Sutherland explores the psychology underlying the greatest ad campaigns in history, with first-hand accounts from the creative minds that conceived them. Show more

BBC Radio 4 FM

About BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.