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Business Daily: Financing Formula 1

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14/03/2017 GMT

Financing Formula 1

BBC World Service - Business Daily, Financing Formula 1

Can new management revive F1's appeal? Is the solution to give small teams a bigger cut?

As F1 comes under new management, what can they do to revive the sport's stagnant audiences? Is the solution to give smaller teams a bigger slice of the financial cake?

As F1 comes under the new management of Liberty Media, what can it do to revive the sport's stagnant audiences? Is the solution to give smaller teams a bigger slice of the financial cake?

Theo Leggett visits the once-mighty Williams team to discover how they have turned to designing fridges and baby-carriers in order to make ends meet. 

Meanwhile Monisha Kaltenborn, head of the Sauber team, explains why she thinks small teams get a raw deal, and that's bad for the sport as a whole. And Grand Prix management consultant Ian Phillips bemoans the sport's failure to engage the attention even of his own 13-year-old son.

(Picture: The Mercedes F1 car driven by Valtteri Bottas at the Spanish Grand Prix; Credit: Lluis Gene/AFP/Getty Images)

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