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Talking Business

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Talking Business: Brand New World

17/02/2017 GMT

Brand New World

BBC News - Talking Business, Brand New World

Tanya Beckett hears from experts in London on the future of brands in a digital age.

In this week's Talking Business, Tanya Beckett hears from leading brand and advertising experts in London on the future of brands in a digital age.

A hundred years ago only a handful of global brands were household names but the explosion in online retailing has led to a proliferation of brands around the world. At the same time consumers are becoming more fickle and harder to reach. In this week's Talking Business, Tanya Beckett hears from leading brand and advertising experts in London on the future of brands in a digital age.

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