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The Conversation

Factual: Life Stories

Two women from different parts of the world share the stories of their lives

Two women from different parts of the world, united by a common passion, experience or expertise, share the stories of their lives.

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The Conversation: Glossy Magazines

Magazines & Reviews

(L) Betty Irabor (credit: Genevieve Magazine) and (R) Mamen Sanchez Perez (no credit)

06/02/2017 GMT

Glossy Magazines

BBC World Service - The Conversation, Glossy Magazines

Two successful editors reveal the challenges and triumphs of running a glossy magazine.

Celebrities, gossip and true life stories: Betty Irabor, who founded Genevieve Nigeria, and Mamen Sanchez Perez of Hola Magazine reveal what it takes to sustain a glossy magazine.

What does it take to run a glossy magazine? Two editors speak to Kim Chakanetsa about celebrities, gossip and the power of true life stories.

Betty Irabor launched her magazine, Genevieve, in Lagos 13 years ago, with the aim of inspiring other women to believe in themselves. Her publication is described as Nigeria's leading inspirational and lifestyle magazine. She's even got her daughter involved, first as a teen columnist, now as Assistant Editor. She says that in recent years the website has become more important than the printed edition. But it's still the Lagos elite that set the trends in her fashion pages.

Mamen Sanchez Perez is editor of Hola Mexico and deputy editor of Hola Spain, both part of the Hello Magazine family. She shares her memories of her grandparents, who first launched Hola Magazine in Barcelona in the 1940s, with the aim of bringing more respect and integrity to the gossip pages. That family ethos carries through to the present day - and Mamen's grandmother still plays an active role in the business.

Image: (L) Betty Irabor and (R) Mamen Sanchez Perez 
Credit: (L) Genevieve Magazine and (R) no credit

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