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Global Business: Whatever Happened to Advertising?

In Business: Whatever Happened to Advertising?

31/12/2016 GMT

Whatever Happened to Advertising?

BBC World Service - Global Business, Whatever Happened to Advertising?

Is the digital revolution creating a crisis in advertising?

More is now spent on digital ads in the UK than all other forms of advertising combined. Matthew Gwyther asks what the ad agencies are doing in the face of such challenges.

Is the digital revolution creating a crisis in advertising? Last year, the UK became the first place where spending on digital ads exceeded that spent on all other forms of advertising combined. In this new world, what are ad agencies doing to square up to the challenges they face? Management Today's Matthew Gwyther presents. 

(Photo: A visitor looks at old posters advertising various chocolate products at the Belgian Chocolate Village museum. Credit: Emmanuel DunandAFP/Getty Images)

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