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Factual: Money

Series about the world of work from vast corporations to modest volunteers

Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers

In Business: Whatever Happened to Advertising?

Factual

Whatever Happened to Advertising?

08/12/2016

BBC Radio 4 - In Business, Whatever Happened to Advertising?

Matthew Gwyther asks if the digital revolution is creating a crisis in advertising.

More is now spent on digital ads in the UK than all other forms of advertising combined. Matthew Gwyther asks what the ad agencies are doing in the face of such challenges.

Last year, the UK became the first place where spending on digital ads exceeded that spent on all other forms of advertising combined. In this new world, what are ad agencies doing to square up to the challenges they face?

Management Today's Matthew Gwyther presents. 
The producer is Nina Robinson.

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