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22/03/2011

BBC Radio 4 Extra - What's in a Meme?

Dr Susan Blackmore examines internet memes - from film parodies to kittens.

Dr Susan Blackmore examines internet memes - from film parodies to kittens. Why do we seem to need to share them? From March 2011.

An internet meme is something that spreads like wildfire on the web- seemingly for no explicable reason. A meme can be as sublime as one of the many intricate Downfall parodies or as ridiculous as a rickroll - both reached millions of people. Dr Susan Blackmore examines what drives us to create and share internet memes, questions their cultural significance and finds out why, if you want a successful meme, you should probably get yourself a cat.
Producer: Jessica Treen.

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