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The Apprentice: Series 12

Lord Sugar

Karren Brady

Claude Littner

Cal Turner

Tom Garland

Paul Broadbent

Claire Walls

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The Apprentice: Series 12: Episode 2: Advertising - Jeans

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Advertising - Jeans

Episode 2

Episode 2: Advertising - Jeans

BBC One - The Apprentice, Series 12, Advertising - Jeans

The candidates are tasked with creating an advertising campaign for jeans.

The candidates are tasked with creating an advertising campaign for jeans, finishing with a pitch to a panel of leading industry experts.

The candidates are summoned to the Istituto Marangoni, where Lord Sugar tells them that for their next task they must create an advertising campaign for jeans made from Japanese denim. Teams need to design packaging, film a TV advert and create an attention-grabbing bus shelter advert, all before pitching the whole campaign to a panel of leading industry experts.

BBC One

Lord Sugar is on the hunt for his next business partner.

Having invested £1.25 million in five successful start-up companies, Lord Sugar is now on the hunt for his next investment with a new set of punishing tasks and testing challenges.

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