Original version

BBC World Service Online

Business Daily

Factual: Money

The daily drama of money and work from the BBC.

BBC World Service schedule for American satellite radio and the Caribbean

BBC World Service Americas and the Caribbean

BBC World Service Australasia

BBC World Service East and Southern Africa Schedule

BBC World Service East and Southern Africa

BBC World Service East Asia

BBC World Service Europe and the Middle East

BBC World Service South Asia

BBC World Service

BBC World Service West and Central Africa Schedule

BBC World Service West and Central Africa

Business Daily: Euro 2016: Sponsors' Jamboree

Bulletins

Euro 2016 ibroadcast.jpg

10/06/2016 GMT

Euro 2016: Sponsors' Jamboree

BBC World Service - Business Daily, Euro 2016: Sponsors' Jamboree

Record sponsorship spending - is football worth it? Plus a "sinister" billionaires' club.

Record football sponsorship spending. But if nobody remembers who the sponsors are, is it worth it? Plus, is a secretive billionaires' club attempting to control US politics?

With the launch of Euro 2016 today, we talk all things footie - specifically the marketing jamboree the European soccer tournament represents. Half a billion dollars is being given to Uefa just for the exclusive sponsorship rights. But if the fans still can't remember who the companies are, is this really money well-spent? We speak to a couple of football sponsorship experts, Mark Middlemas of British online marketing firm RadiumOne, and Kevin Roberts, the editorial director of Sportbusiness International Group PLC. 

Also, we speak to veteran investigative journalist, Jane Mayer, author of "Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right". She claims that in this presidential election year, there's a secretive billionaires' club that's already controlling a considerable slice of the US political debate.

(Picture: Euro 2016 match ball in the Stade de France in Paris; credit: Clive Mason/Getty Images)

Accessibility links

Programme Index

Business Daily

Euro 2016: Sponsors' Jamboree

Genres

Formats

Brand

BBC World Service Online

About BBC World Service