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You and Yours: Call You and Yours: When you're browsing online, what makes you buy?

Call You and Yours: When you're browsing online, what makes you buy?

31/05/2016

BBC Radio 4 - You and Yours, Call You and Yours: When you're browsing online, what makes you buy?

Consumer phone-in. What makes listeners buy when they're browsing online?

Winifred Robinson presents Call You & Yours: When you're browsing online, what makes you buy? Email us youandyours@bbc.co.uk. Please add your phone number to that email so we can call you back. The number to call during the programme is 03700 100 444. 

You and Yours has commissioned research which shows three quarters of people will be doing most of their shopping online in ten years. We want to know what triggers you to buy something when you're browsing online. Is it the cheapest price, is it free delivery and returns? Is it reviews from other customers? Are you more impulsive when you're shopping online or on the high street?

Guests include Graham Jones, an internet psychologist who'll explain the triggers that make us want to buy a product online.

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