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The Essential: BBC Trending: 'Don’t Buy Death'

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Don’t Buy Death

02/05/2016 GMT

BBC Trending: 'Don’t Buy Death'

BBC World Service - The Essential, BBC Trending: 'Don’t Buy Death'

The hashtag trying to stop young Somalis from migrating abroad.

The hashtag trying to stop young Somalis from taking the dangerous boat journey to Europe.

Somalis have been using a hashtag to try and persuade young people to not to take the dangerous journey to Europe. #DhimashoHaGadan which translates as “Don’t buy death”, aims to counteract the positive pictures many emigrates post to social media, even though their new lives may not be as good as they seem.

Photo credit: Will Ross / BBC

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