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Business Daily: Feminism in the Workplace

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Feminism in the Workplace

08/03/2016 GMT

BBC World Service - Business Daily, Feminism in the Workplace

Feminism: Its role in the workplace and how advertising has changed its meaning.

On International Women's Day, what does feminism mean in the workplace? And how the advertising industry has re-branded feminism, making it synonymous with female empowerment.

The BBC's Gianna Palmer reports from New York about what US women understand by feminism and whether they bring the label into the workplace. Also, presenter Manuela Saragosa speaks to Dr Christina Scharff, senior lecturer in culture, media and creative industries at Kings College in London, about how the advertising industry has used feminism in several campaigns, equating it with female empowerment. And the BBC's Asia business editor, Karishma Vaswani, asks professional women in Singapore what it means to be a feminist.

(Picture: People gathered to form a woman symbol to celebrate International Women's Day at in Manila, Philippines; Credit: Jay Directo/AFP/Getty Images)

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