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BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: Data Privacy

18/02/2016

Data Privacy

BBC Radio 4 - The Bottom Line, Data Privacy

How do businesses use customers' personal data to make money?

Generating revenue from customers' personal data; unlocking the value in the personal information economy. Evan Davis and guests discuss issues regarding data privacy.

When you enter personal details onto any website or smartphone app, what happens to it? Where does it get stored, who owns it and who has access to it? These questions are becoming more relevant to ask as we put more details about every facet of our lives onto the internet. With a new piece of legislation passed in the EU dealing with this precise issue, businesses need to be up to speed with their knowledge on effective privacy management

Evan Davis and guests discuss why personal data is so valuable to business, and how the individual can also benefit from sharing this information.

Guests: 

Mike Gordon, CEO, Callcredit Information Group

Liz Brandt, CEO, Ctrl Shift

Eduardo Ustaran, Data Privacy expert and Partner, Hogan Lovells.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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