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Global Business: 08/10/2015 02:06 GMT: What Makes a Company Last?

What makes a company last?

08/10/2015 02:06 GMT

08/10/2015 02:06 GMT: What Makes a Company Last?

What Makes a Company Last?

BBC World Service - Global Business, What Makes a Company Last?

What makes a company last and does longevity still matter?

What makes a company stand the test of time and is corporate longevity is still a sign of success?

Peter Day asks whether companies really should still be built to last in today's hi-tech internet world. What are the characteristics of those that stand the test of time? Many do learn to change or even reinvent themselves while others, such as Woolworths, have disappeared altogether. In interviews with business leaders and entrepreneurs he discusses whether longevity still matters.

(Photo: A road sign which reads longevity. Credit: Shutterstock)

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