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Word of Mouth

Factual: Arts, Culture & the Media

Series exploring the world of words and the ways in which we use them

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Word of Mouth: Inventing Brand Names

06/10/2015

Inventing Brand Names

BBC Radio 4 - Word of Mouth, Inventing Brand Names

Michael Rosen and Dr Laura Wright look into how new commercial brand names are invented.

Michael Rosen and Laura Wright look into how new commercial brand names are invented, with Greg Rowland, the semiotician who came up with the name of a new perfume for Calvin Klein.

Michael Rosen & Dr Laura Wright look into how new commercial brand names are invented, with Greg Rowland, the semiotician who came up with the name of a new perfume for Calvin Klein. Which words and sounds work, and which don't, and why? Professor Will Leben talks about how his company came up with the name Blackberry, and the uses of sound symbolism.
Producer Beth O'Dea.

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