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BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

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Series about the world of work from vast corporations to modest volunteers

Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers

In Business: What Makes a Company Last?

Factual

What Makes a Company Last?

24/09/2015

BBC Radio 4 - In Business, What Makes a Company Last?

Peter Day asks what makes a company last and whether longevity still matters.

Peter Day asks what makes a company stand the test of time and whether in today's hi-tech internet world corporate longevity is still a sign of success.

Peter Day asks whether companies really should still be built to last in today's hi-tech internet world. What are the characteristics of those that stand the test of time? Many do learn to change or even re-invent themselves while others, such as Woolworths, have disappeared altogether. In interviews with business leaders and entrepreneurs he discusses whether longevity still matters.

Producer: Caroline Bayley.

(Image: A sign saying longevity. Credit: Shutterstock)

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