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In Business: Steinway

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Steinway

10/09/2015

BBC Radio 4 - In Business, Steinway

Peter Day visits Steinway and Sons in New York to hear what makes its pianos special.

Steinway and has been making pianos for more than 150 years. Peter Day visits its New York factory to discover what gives the company its prized place on the world's stage.

For more than 150 years, Steinway and Sons have been building handmade pianos to please the ear of the most discerning musicians. Their sound fills concert halls around the world. Why? Is it simply because they're the best; the best marketed or is there another reason?

Peter Day visits one of Steinway's two factories, in Astoria New York, to find out what gives this instrument its prized status in the concert world and ask if this once family owned firm can keep its place on the world stage.

Producer:
Sandra Kanthal.

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