BBC Radio 4 Extra

Technicolour: Episode 5: Selling Colour

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Episode 5

Episode 5: Selling Colour

Selling Colour

BBC Radio 4 Extra - Technicolour, Selling Colour

Tracey Logan discovers how the colour forecasting industry arose out of World War I.

Tracey Logan discovers how colour forecasting began and how today's retailers decide which colours are in fashion. From February 2013.

5/5: Selling Colour

Emerald may be the new black for 2013, but the process by which designers select next season's colours is a story that goes back to World War I. Tracey Logan finds out why a naval blockade, cutting Paris fashion houses off from the rest of the world, created today's colour forecasting industry.

Nowadays, retailers have tight controls over the colours they choose and how they are produced. Tracey visits Marks & Spencer to find out how digital technology ensures they manufacture exactly the same shade of green across different fabrics, from your woollen coat to leather shoes.

Producer: Michelle Martin.

Your digital radio entertainment station showcasing the best in comedy and drama

Your digital radio entertainment station showcasing the best in comedy and drama. With recent favourites from BBC Radio 4.

Tracey Logan explores the world of colour, from biology to fashion

BBC Radio 4

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

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