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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: Burger Battles

02/07/2015

Burger Battles

BBC Radio 4 - The Bottom Line, Burger Battles

Evan Davis and guests discuss the changing face of the British fast-food market.

From Wimpy to Five Guys, Evan Davis and guests discuss the changing face of the multibillion-pound British fast-food market.

The British love fast food. Each year we munch our way through thirty billion pounds worth. On The Bottom Line this week Evan Davis and guests discuss the burgeoning burger market. There are new challengers to the traditional big boys, like Five Guys, who claim to offer better quality burgers and a "casual dining experience." Whilst one old famous brand from the 1970s, Wimpy, is attempting to make a come-back with re-branded restaurants and menu. But what's the recipe for success in this already over-crowded market?

Guests: John Eckbert, Managing Director of Five Guys;
Bruce Layzell, Managing Executive of International Markets at Famous Brands (the South African company who own Wimpy and Steers)
And Martin Breeden, Regional Director of Intu, who own some of Britain's biggest shopping centres.

Producer: Jim Frank.

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