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Business Daily: California Drought: Finding a Fix

California Drought

28/05/2015

California Drought: Finding a Fix

BBC World Service - Business Daily, California Drought: Finding a Fix

How Californians are coping with the drought and Governor Jerry Brown's own take.

How citizens are coping with the drought and why Governor Jerry Brown has decided to go green in response. And, how business can be harnessed to help fix the global water problem.

From southern California we report on how ordinary citizens are coping with the drought, and whether social pressure is helping to shame extravagant water-users to scale down their consumption. We also have an exclusive interview with the state's veteran Governor, Jerry Brown, on why he reckons a state-wide low-carbon agenda is part of a sensible policy response. And, we speak to Dr Alex Money, a research fellow at Oxford University's Smith School of Enterprise and the Environment, who assesses how business can be better harnessed to find a fix to the global water-supply problem.

(Credit: Getty Images)

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