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Business Matters: McDonald's Announces Revival Recipe

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05/05/2015

McDonald's Announces Revival Recipe

BBC World Service - Business Matters, McDonald's Announces Revival Recipe

McDonald's announces a turnaround plan following a heavy decline in sales

McDonald's announces a plan to revive its fortunes, following six quarters of declining sales. Plus, Microsoft CEO Satya Nadella talks gender equality and workplace diversity.

After six straight quarters of declining sales, the new CEO of McDonald's says it is time to turn things around and reassert the company's identity as a "modern, progressive burger company". Steve Easterbrook's plans come under the critical eye of Patty Johnson, Global Food Analyst at Mintel. 

Ben Johnson of our US partners at Marketplace Tech talks to Microsoft CEO Satya Nadella about the company's challenges, as well as gender equality and workplace diversity. 

With political tensions rising in Moldova, we shine a light on this little-known east European nation and hear from its recently ousted Prime Minister, Lurie Leanca about conflict, bank crises and getting closer to the EU. 

Former Hewlett Packard CEO Carly Fiorina is one of two new Republican candidates to announce their intention to run for US president. We ask what her chances are and why business leaders have such a difficult time entering politics. And the waters of Lake Michigan are so clear that you can see its shipwrecks in stunning detail from the air - Susan Cosier, of On Earth magazine, tells us why. 

We are joined throughout the programme by Tony Nash, of Delta Economics in Singapore, and Shikha Dalmia, senior policy analyst at the Reason Foundation, America's leading libertarian think tank.

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