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05/05/2015

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BBC Asian Network - Asian Network Reports, Special Reports, #Decides

An experiment into how three young Asian voters are influenced by social media.

An experiment into how three young Asian voters are influenced by social media over the election campaign and how the parties are targeting them.

With politicians spending more and more money on their digital strategies, this is being called the UK's first 'social media election'. But just how effective are these campaigns? In this documentary Divya Talwar follows three young, undecided voters as they try and navigate their way through the different social media campaigns being fought out on their smart phones, tablets and lap tops. 20 year old Bangladeshi born university student Sakib Rashid is from Brent North where over 50 per cent of voters are predicted to be foreign born. 32 year old recruitment manager Simmi Juss is from the tight marginal Wolverhampton South West seat which the Conservative's Paul Uppal is trying to hold onto from Labour, and 31 year old Iram Asim is from Linlithgow and Falkirk East, a Labour held seat being targeted by the SNP. Over a number of weeks Divya visits their homes and gets them to record audio diaries as they decide which party is the best one for them.

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