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Business Scotland: 11/04/2015

11/04/2015

BBC Radio Scotland - Business Scotland, 11/04/2015

Gillian Marles looks at how to build a business into a brand.

Gillian Marles looks at how to build a business into a brand - a way of presenting a company and its workers to the outside world.

This week on Business Scotland Gillian Marles takes a look at how to build a business into a brand. It's a way of defining your company and your workers to the outside world. As she finds out, it's just as important for small companies and big ones....

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11/04/2015

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