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Simulcast of network BBC One in high definition. From 03/11/2010

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The Billion Dollar Chicken Shop

Wild Pictures

Paul Hamann

Stephen Finnigan

The Billion Dollar Chicken Shop: Episode 3: The Colonel's Future

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Factual: Food & Drink

The Colonel's Future

Episode 3

Episode 3: The Colonel's Future

BBC One - The Billion Dollar Chicken Shop, The Colonel's Future

Marketing expert Meghan hopes to rebrand KFC as a healthy fast food giant.

Series going behind the scenes at KFC UK. Marketing expert Meghan hopes to rebrand KFC as a healthy fast food giant with a new pulled chicken range.

KFC has a global turnover of 23 billion dollars a year, and a billion of that comes from the UK alone. Fast food is very big business and 85 per cent of Brits indulge in it at least once a month, but the competition is fierce. In this episode, the future of the KFC UK brand is put under the microscope. 

From KFC's headquarters in Woking, marketing expert Meghan hopes to change the public's perception of the company's unhealthy fried chicken image. Launching new healthier products is a risk, but one that Meghan thinks they have to take. Cameras follow the launch of BBQ pulled chicken, which Meghan hopes will be the start of a rebranding of KFC as a healthy fast food giant. First Meghan has to get the new concept past powerful franchisees like Acky, who own 65 per cent of stores across the UK and Ireland. Meanwhile, new products developer Louise is given free rein to devise a healthy salad range for the KFC menu. 

In Manchester, Beth and the rest of her team hope that their store will finally become a busy one. Six months after its opening the store isn't making much money, having been built in an awkward position stuck out by the M60. A new restaurant manager is drafted in and, much to Beth's disgust, the team have to try out a marketing push, giving out flyers dressed as Peppa Pig promoting a family fun day. To everyone's surprise, the flyers work and the family day proves a great success as the punters roll in.

Documentary series going behind the scenes at KFC.

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