Shortened

BBC Radio Scotland Highlands and Islands

Morning Call

Factual

News

Morning Call gets to the heart of the stories making the news.

Morning Call gets to the heart of the news and offers the listeners the opportunity to have their say.

BBC Radio Orkney

BBC Radio Shetland

BBC Radio Scotland FM

BBC Radio Scotland Extra

Morning Call: 29/01/2015

Louise White

29/01/2015

BBC Radio Scotland - Morning Call, 29/01/2015

Louise White asks if bagpipes and Nessie are the best way to promote Scotland.

Kilted bagpipers in front of the Forth Road Bridge, Arbroath smokies and ceilidh dancers have become the first representations of Scotland to greet visitors to the country, as part of a new quarter-million pound advertising drive. Pictures depicting Scotch whisky, seafood and a community windfarm are also among 10 images to be used in a bid to promote brand Scotland to people from around the globe. One advertising expert criticised an over-reliance on traditional Scottish imagery such as kilts and bagpipes. Meanwhile in a separate £2 million campaign by Visit Britain, The Loch Ness Monster is to take centre stage, promoting the local area to foreign visitors. The advertising push will be targeted at key overseas markets, with the aim of increasing the number of international tourists to the area by 50,000 over the next four years. 

Louise asks: Are bagpipes and Nessie the best way to promote Scotland?

EXTRA QUESTION
Viewers will be asked to help choose the music that Eastenders character Ian Beale walks down the aisle to as he weds for the fifth time on the soap - so we'd like to know what you walked down the aisle to?

Accessibility links

Programme Index

Morning Call

29/01/2015

Genres

Brand

BBC Radio Scotland Highlands and Islands

About BBC Radio Scotland