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The latest business and finance news from around the world, on the BBC

The latest business and finance news from around the world, on the BBC.

World Business Report: E-cigarettes: Helping smokers quit or a public health menace?

E-cigarettes: Helping smokers quit or a public health menace?

01/01/2015

BBC World Service - World Business Report, E-cigarettes: Helping smokers quit or a public health menace?

A special programme looking at the consequences of the boom in electronic cigarettes.

Should the promotion of electronic cigarettes be more tightly regulated? In this special edition of World Business Report, we ask whether the marketing of e-cigarettes risks glamourising smoking once again. Marie Keyworth hears from a divided public health community and has an exclusive interview with e-cigarette manufacturer Imperial Tobacco. She also pays a visit to northern France to hear from young users of e-cigarettes - some of whom travel over the border from Belgium, where their sale is heavily restricted - and hears from an adviser to the French government who argues e-cigarettes could bring an end to conventional cigarettes as we know them. (Image: French e-cigarette smoker, AFP/Getty)

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