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In Business

Factual: Money

Series about the world of work from vast corporations to modest volunteers

Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers

In Business: Meet the Vloggers

Factual

08/01/2015

Meet the Vloggers

BBC Radio 4 - In Business, Meet the Vloggers

Peter Day meets the vloggers who start making home videos and end up courted by big brands

Peter Day meets the vloggers who start off making videos in their bedroom and end up being courted by big brands. Can these new relationships disrupt the old ways of marketing?

Vlogging may be the internet's new path to riches. Peter Day meets the Youtubers who start off making videos in their bedroom and end up being courted by big brands. Will these new relationships disrupt the advertising and broadcasting industries and, for those who make the big time, can their authentic appeal be maintained in the face of fame and money?

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