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BBC Radio 4 FM

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

BBC Radio 4 LW

The Bottom Line: TripAdvisor Etc

16/10/2014

TripAdvisor Etc

BBC Radio 4 - The Bottom Line, TripAdvisor Etc

How TripAdvisor and similar websites can make or break a business. Evan Davis and guests.

Consumer websites like TripAdvisor can make or break a business. Evan Davis and guests discuss the power of user-generated reviews.

Online postings about hotels, restaurants, hairdressers, electricians: How much can you trust the views of a total stranger when it comes to deciding what to buy, where to go and whose skills and services to employ? How do review sites monitor their online ratings and ensure they're genuine? Evan Davis and guests discuss the power of user-generated reviews that can make or break a business. What can firms do to limit the damage of a bad review and how can they maximise a positive review? 

Guests:

Stephen Kaufer, President and CEO, TripAdvisor

Colleen Curtis, Vice President, European Marketing, Yelp

Kevin Byrne, Founder and CEO, Checkatrade

Producer: Sally Abrahams.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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