BBC World Service Online

The Why Factor

Documentaries

Factual

The extraordinary and hidden histories behind everyday objects and actions

The Why Factor: What is Charisma?

Charisma

03/10/2014

What is Charisma?

BBC World Service - The Why Factor, What is Charisma?

Why is it so hard to pin down what we mean by charisma?

Why is it so hard to pin down what we mean by Charisma? Mike Williams explains.

Why is it so hard to pin down what we mean by it? The Greeks called it a gift of grace, but it’s been widely interpreted ever since. Why do we disagree so strongly about who has it? And are its traits inherent or can they be learnt?

The programme explores the magnetic appeal of politicians, sports stars and religious leaders. And asks whether it’s possible for people to 'learn' charisma.

Produced by Bob Howard

Image: Hand holds a plasma ball with magenta-blue flames, represents personal magnetism. Photo credit: Shutterstock

Accessibility links

Programme Index

The Why Factor

What is Charisma?

Genres

Formats

Brand

BBC World Service Online

About BBC World Service